We've been asked by International Joe Preston to ASK 1. Many times when we ask someone to join us at a meeting or club function, a great resource to have that person follow-up on is your club website. Your website is PR!!! And it can be great PR when a prospective member looks at it and seeing that information is current. If they click on a link that says calendar, it should take you to an UPDATED calendar. If you click on a link that says "Contact Us", please...please...please, make sure it goes to a current member and please make sure the email is correct. I've recently sent something out when making a general inquiry on a website (not Lions) and the email came back undeliverable.
Please have someone look over your Club website ASAP. Listed officers should be for 2014-2015...not 2011-2012. Club Newsletters should show a number of your MOST RECENT, not from 2012. In a recent article I read online, this is the number 4 mistake you should avoid on your business website -
"4. Outdated Content:
With the rapid speed of the internet and advancement in technology, there isn’t a place for outdated information. Users do get frustrated with out-dated information because it shows that the website owner does not care enough to update the site, so why should the user care to read?. Besides, in order to be reachable by search engines, it’s also important to publish new content regularly."
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